Monday, June 4, 2007

"A Little Better" is a start

Check out this site -

Quite possibly the most fun site I've found in a while. It's a beautifully made marketing site for BP to promote their new-found environmental conscience. Too bad my phone doesn't support their free ringtones. At least I can have their screen savers, and play Gas Mania. Some of the copy gets a little redundant (we GET it, it's a little better!!), but overall, worth a read-through.

Also check out

There's a ton of information on BP's efforts to be more sustainable. They acknowledge the fact that this station (which really exists in Los Angeles at the corner of Olympic and Robertson) is not a miracle answer from the future, it's a station for today that's a little better than the status quo stations. Check out how each part of the station was constructed, keeping "green" in mind (although they ARE still pumping gasoline...). Solar energy, green roof, Low-VOC paint, 60% post-consumed aluminum to construct the sinks, windows made from post-consumer recycled glass. I guess I can concede that until we stop using cars, we might as well have sustainabily-constructed stations.

As well, they present us with "The Green Curve," a sustainability spectrum that we're all on somewhere. There's a quiz you can take, and several categorized lists (Work, Travel, Car, etc) of pointers to live a more sustainable lifestyle. It's really simple stuff, like using a mug at the office instead of a Styrofoam cup, telecommuting, carpooling, etc. Worth a look, if you're wondering where to start!!

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