Sunday, June 29, 2008

JC Penney's "Speed Dressing"

I'm still trying to decide what I think about this ad! It certainly isn't clear whether they plan to be having safe sex, and that they are going through such thorough preparation means the daughter hasn't discussed - or maybe discussed and not OKed - it with her mom...

Here's some of what AdWeek had to say about it:
JC Penney Co officials are upset about a racy, fake ad on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi. The ad surfaced on the internet after winning a prestigious international advertising award at Cannes.

While the ad could anger parents who shop at Penney, it also has the potential to make the retailer seem "sassy, fun and irreverent" to teens, said Alan Siegel, chief executive of New York strategic-branding company Siegel + Gale. "It's not going to reflect well on the brand in Middle America, but the ad is nicely done and the people in it are attractive; young people in New York and LA will get a kick out of it," he said.

1 comment:

The Tapedeck Disaster said...

Take it from someone who's worked at JC Penney's... they could use the facelift ;-)