Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, January 9, 2009

Tribute Trifecta


Numbers, numbers. Walking home from happy hour. Home at last!


My dear Orange Pattern is taking a break from her lovely Trifectas, so I thought I'd try my hand...it could use some work. Sweet Carmen, enjoy your well-deserved rest, just know that we're missing you!

Friday, October 31, 2008

Networking 101: Welcome to the dog park

This is a piece I wrote for the KSV intern newsletter, The Know, on starting to network.

It’s all about who you know, right? That’s what “they” say, and they seem to have a point – the more people you know, the more likely you are to hear about potential job openings, new clients, and exciting opportunities. How do you get started though? It can be intimidating!

It’s hard to get used to, but forming and using personal connections are important steps to building a reputation and getting your name out there. At the beginning, attending networking events felt forced or uncomfortable. I realized I much preferred a more natural, real world approach – meeting people through shared interests! For me, the logical connector is DOGS! Every dog parent likes talking about his or her dog, so it’s an easy way to start a conversation. In my first few days at KSV, I was able to make a personal connection with 4 different coworkers just by being genuinely interested in their dogs.

As well as an ice breaker technique for getting to know your fellow KSVers, you never know who you’re going to meet at the dog park or in the dog-friendly shops on Church Street. And as far as personal interaction, it doesn’t get much more low-stress than watching your dog have fun! It’s easy enough to strike up a conversation about your dogs, and then venture to other topics. “Oh yes, Rufus comes to the office with me every day, it’s wonderful! Where do I work? KSV – we’re a full service ad agency. What do you do?”

Poof, you’re networking.

The way I was finally able to be comfortable with the big scary concept of networking was to take it for what it is, at its core – building personal connections that will benefit both of you down the road. For me, dogs are my foot in the door. But everyone has his or her own best fit. Maybe you love hiking and camping around Vermont, you’re a total green thumb, or a budding wine aficionado. Give it some thought, what’s yours?

Sunday, June 29, 2008

JC Penney's "Speed Dressing"

I'm still trying to decide what I think about this ad! It certainly isn't clear whether they plan to be having safe sex, and that they are going through such thorough preparation means the daughter hasn't discussed - or maybe discussed and not OKed - it with her mom...

Here's some of what AdWeek had to say about it:
JC Penney Co officials are upset about a racy, fake ad on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi. The ad surfaced on the internet after winning a prestigious international advertising award at Cannes.

While the ad could anger parents who shop at Penney, it also has the potential to make the retailer seem "sassy, fun and irreverent" to teens, said Alan Siegel, chief executive of New York strategic-branding company Siegel + Gale. "It's not going to reflect well on the brand in Middle America, but the ad is nicely done and the people in it are attractive; young people in New York and LA will get a kick out of it," he said.

Thursday, June 26, 2008

twitter update!


So I spent some time searching for other twitter users since none of my friends are on it yet! I tried 'Vermont,' 'Burlington,' 'dogs,' and finally 'dogster' - jackpot! (For those of you not in the know, Dogster.com is the social networking site for dogs - yeah, really.)

My profile picture is of Roger, but I'm tweeting as myself. The search results for 'dog' and 'dogster' seemed to be a mix of either that or people actually tweeting from their dog's POV. There were tons of users with their dogster profile listed as their personal website, and Roger and I made friends with a 'houla girl and her mom!

Tweet!

I'm exploring the secret world of Twitter! Are you on it? Find me and 'follow' me, and I'll follow you back. Barack Obama and I are following each other!!
While my use will not be directly work-related, I am interested and just for my own information, will be researching the ways that it has and can be used as a PR/marketing tool.

Thursday, March 6, 2008

YAY!! Check it out--

There's a gay version!! GO LEVI!!!!

Monday, September 10, 2007

Perks...

Well I guess I can't claim this job has NO perks. Last Wednesday I took the afternoon and hiked Mount Mansfield with my rep from Backpacker Magazine! We had the PERFECT day for it. Rascal is an excellent hiker, even if he doesn't like posing for pictures.

Monday, June 25, 2007

Life takes...what, exactly?

I love the current "Life takes faster money; life takes Visa" campaign.

It's brightly-colored, visually pleasing, and fast-paced! There are new little things to notice each time! The music is peppy!

And at the same time, I hate it. It's reinforcing the idea that we always need to be moving faster, that human interaction is getting in our way. And frankly, I don't want to hear it.

Monday, June 4, 2007

"A Little Better" is a start

Check out this site - www.ALittleBetterGasStation.com

Quite possibly the most fun site I've found in a while. It's a beautifully made marketing site for BP to promote their new-found environmental conscience. Too bad my phone doesn't support their free ringtones. At least I can have their screen savers, and play Gas Mania. Some of the copy gets a little redundant (we GET it, it's a little better!!), but overall, worth a read-through.

Also check out www.TheGreenCurve.com

There's a ton of information on BP's efforts to be more sustainable. They acknowledge the fact that this station (which really exists in Los Angeles at the corner of Olympic and Robertson) is not a miracle answer from the future, it's a station for today that's a little better than the status quo stations. Check out how each part of the station was constructed, keeping "green" in mind (although they ARE still pumping gasoline...). Solar energy, green roof, Low-VOC paint, 60% post-consumed aluminum to construct the sinks, windows made from post-consumer recycled glass. I guess I can concede that until we stop using cars, we might as well have sustainabily-constructed stations.

As well, they present us with "The Green Curve," a sustainability spectrum that we're all on somewhere. There's a quiz you can take, and several categorized lists (Work, Travel, Car, etc) of pointers to live a more sustainable lifestyle. It's really simple stuff, like using a mug at the office instead of a Styrofoam cup, telecommuting, carpooling, etc. Worth a look, if you're wondering where to start!!